When Todd was 10 years old, he witnessed a silversmith at work, and it forever changed his perception of design. “I watched in awe as this man turned sheet metal into body adornment in what seemed to be a very short amount of time,” says Reed.
“I started to get interested in jewelry when I was 10, primarily watching and being interested in the craft of putting things together. By the age of 19 I had a studio and was teaching myself jewelry making and starting to realize what it took to turn idea into a well constructed finished piece. At this time I was a leathersmith and making silver adornments for handbags and leather jackets etc. I would simply adapt the ornaments to jewelry items by adding an ear wire or ring shank.”